Successful producers Dil Raju and Shirish, the driving force behind Sri Venkateswara Creations, recently announced their milestone 60th film #SVC60 featuring rising star Ashish, recognized for his standout roles in Rowdy Boys and Love Me. Debutant director Aditya Rao Gangasani steps into the spotlight, bringing a new creative vision to this landmark production. The film promises a culturally rooted and emotionally intense cinematic experience, set against the vibrant streets of Hyderabad.
On the occasion of Ashish’s birthday, the makers have officially unveiled the title and first look of their milestone 60th film. Titled in a mass-appealing fashion as #DeThadi, the film promises high-energy entertainment.
The first look poster introduces Ashish in a refreshing and raw avatar, portraying a typical Hyderabadi-street drummer. With a drum slung over his shoulders, he beats it energetically with two sticks—one more stick clutched between his teeth—his face radiating enthusiasm and full-on josh. His attire is as vibrant as his character: a colorful shirt paired with jeans uniquely printed with the days of the week, adding to the quirky, massy appeal.
In the background, a lively crowd is seen dancing and celebrating around a group of drummers, enhancing the film’s energetic vibe. The poster effectively sets the tone, hinting about Ashish’s character and the vibrant backdrop of the film.
DeThadi blends deep emotional storytelling with unexplored cultural and social elements, presenting themes that have rarely—if ever—been depicted in Indian cinema. Ashish who underwent a mass makeover will be seen uttering dialogues in a typical Hyderabadi slang.
Adding a unique dimension to the film is its music, which is poised to be one of the strongest pillars of the narrative. With the director himself having a musical background, the soundscape of DeThadi is expected to be innovative, immersive, and boundary-pushing, promising audiences a one-of-a-kind auditory experience.
The film will go on floors very soon, setting the stage for a fresh and powerful cinematic journey.
Cast: Ashish
Technical Crew:
Directed by: Aditya Rao Gangasani
Producers: Dil Raju, Shirish
Banner: Sri Venkateswara Creations in association with Rutham Story Lab
Presented by: Smt. Anitha
Creative Producer: Rutham Samar
PRO: Vamsi-Shekar
Marketing Partner: Haashtag Media
