Producer SKN recently attended the trailer launch event of Ghatikaachalam, a film he is distributing along with Director Maruthi under Mass Movie Makers banner. During a Q\&A session with the media, SKN answered several questions and shared his views on theatre closures, film reviews, and the overall condition of the Telugu film industry in his signature style. His speech has since gone viral on social media.
SKN expressed concern over the current state of Telugu cinema, emphasizing that everyone must come together to save the industry during these difficult times. SKN said, “Audiences are gradually staying away from theatres. There are many reasons for this are ticket prices, high costs of popcorn and snacks, and having the same ticket rates throughout the week. If we introduce differential pricing – one rate for weekdays and another for weekends – it could help attract audiences back to theatres.”
He added, “We need to focus on how to provide quality entertainment to viewers at an affordable cost. Industry leaders should prioritize these issues. When audiences return to theatres, exhibitors will benefit, and their problems will be addressed. Everyone in the industry will earn a livelihood. When a patient is brought to the emergency room, no one suggests a facial treatment, the priority is saving their life. Similarly, Telugu cinema is in trouble, and we need to focus on saving it first.”
“Some people post reviews after watching early morning shows in theatres with barely ten people in the US. But true feedback comes from watching a film in a packed theatre among real audiences. No one can stop reviews – that’s not practical. But reviewers must remember that they are part of this industry too. We all need to stand united to protect and revive our cinema, said SKN.”
