National, 18 September 2019. VOOT India’s second-largest premium Video on Demand platform is all set to go live in your very own language Telugu with 150+ blockbuster movies, Voot originals like the uber-chic celebrity chat show “Feet Up with the stars Telugu” hosted by Lakshmi Manchu. It’s time to roll the red carpet for the new Telugu Digital Entertainment Destination “COLORS Telugu exclusively on VOOT” Starting 23rd September 2019 streaming for free.
The first VOOT Original set to go live on the platform will be the Telugu adaptation of VOOT’s hallmark homegrown celebrity chat show “Feet Up with the Stars Telugu”. The show will see the vivacious and stunning southern superstar Lakshmi Manchu invite the most celebrated T-Town stars and her besties to disclose their naughtiest best with a new episode available every week. The unique chat shows that will get you up close and personal with your favorites celebs like Samantha, Varun Tej and others will see Lakshmi Manchu pull the covers of fun secrets like celebrity crushes to the latest industry gossip. Catch them reveal it all on Feet Up with the Stars.
In addition, the Telugu audience can finally enjoy and entertain themselves with 14 of their favorites shows from Colors like Naagin, Silsila Badalte Rishton Ka, Madhubala and the most popular VOOT original ‘It’s Not That Simple’ and Fuh se Fantasy in their native language exclusively on Voot.
Speaking about VOOT’s regional strategy and Telugu launch, Gourav Rakshit – COO, Viacom18 Digital Ventures said, “Regional content has been an important play for VOOT as well as Viacom18 and we continue to identify the whitespace and pursue the regional growth opportunity. The Telugu market given its sheer size of over 80 million-plus Telugu speaking audiences, 4th largest in India was an important market for us at VOOT to cater to. Additionally, the Telegu audiences are tech savvy making digital the most relevant and future-ready platform to reach out to them on.”
He further added “Our aim is to engage and entertain the viewers and the best way to do that is to reach out to them in their own language. We are positive that the multi-genre content like Feet Up with the Stars Telugu curated to serve their entertainment needs, we will garner significant patronage from the Telugu audiences.”
Speaking about playing the host to such an exciting line-up of celebrities in the unique format for Telugu viewers, Lakshmi Manchu said “I am really excited to host the Telugu edition of Feet Up with The Stars. It will be a novel experience for the viewers because of the uber-chic, relaxed and candid format of the show, a very first-of-its-kind for our Telugu audience. I think that the comfortable and tranquil vibes will please the audience and the stars alike. I am sure that this will be a perfect setting for me to get the fan-favorite celebs to delve into saucy conversations and spill the beans.”
Colors Telugu on VOOT marks Viacom18’s continued focus on its strategic “digital-first” approach. The platform’s new language play will introduce the discerning Telugu audiences from AP/ Telangana and rest of India to over 1200 + hours of limitless Telugu entertainment. So, grab your coffee mugs and arrange the pillows as you get comfortable to indulge in the unfiltered Tollywood gossip, movies and more only on the all-new Colors Telugu exclusively on VOOT starting 23rd September 2019. About VOOT VOOT is India’s second-largest digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 60,000 hours across Viacom18’s network content, exclusive content around network shows and Voot Originals, the platform caters to varying needs of discerning audiences across segments. With over 55 million monthly active users, VOOT is the most engaging platform in the ad-supported service space. VOOT continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed at providing an immersive experience to its users.
