Victory Venkatesh’s latest film, Sankranthiki Vasthunnam, has taken the entertainment world by storm, not only dominating the box office but also leaving an indelible mark in the digital realm. This family entertainer, directed by Anil Ravipudi and produced by Dil Raju and Shirish under Sri Venkateswara Creations, has redefined success in the current era.
The film, which delighted audiences during the festival season, has achieved a rare feat by completing a 50-day run in theatres across 92 centres. In an age dominated by OTT platforms, where movies struggle to maintain a long theatre presence, this accomplishment stands out as exceptional.
Not only has Sankranthiki Vasthunnam achieved over 300 crores in global box office collections, making it the highest-grossing Telugu regional film, but it has also broken records in the digital space. The film streaming on ZEE5 surpassed the opening viewership of other blockbuster in the platform.
Despite the shift toward OTT content, Sankranthiki Vasthunnam continues to shine in theatres. This success reflects the enduring power of wholesome, family-friendly entertainment that resonates with audiences both on-screen and online.
